Helping little minds thrive

From the Founder | April 2019


Morning all,

Well the clocks have changed and we are officially in spring, and it feels like there’s exciting change in the air over here at NURTURE HQ. We are pleased to announce that, later this year, we will be launching NURTURE Baby Club. A digital content subscription for parents who want to help their little ones thrive. With bespoke monthly updates on your little one’s development from pregnancy and through the first year of life, including tips on simple things you can do to support them, articles on key age-relevant topics, and product reviews. And all of this for free. Sound right up your street? You can sign up already.

And we’re all about collaboration, we’d love you to get involved in shaping this. We’re keen to know what you want more of, or what’s missing, from the apps and websites you currently use – we’d love to hear your thoughts in our 3 minute questionnaire. We’re also running a brunch for parents on Friday 26th April if any of you are London based and interested in getting involved – just pop us an email.

Other excitements this month have of course included Mother’s Day, when we reflected on how our own Mother’s nurtured who we have become today. We hope all the Mamas out there were suitably pampered. And we were delighted ourselves to send a beautiful spring bouquet from Bloom & Wild to our competition winner Jim mum.

We’ve also been flooded with lovely feedback from some of our first ever customers, and we’re loving receiving all the of awesome pics of NURTURE Mobile in situ. Do tag us when you share your own photos of your little one enjoying our mobile using @nurturebabyco_ and #NurtureBaby. We love to see those happy little faces (and all the gorgeous nursery décor – you’re a tasteful bunch!).

Finally, as you might have seen earlier this year, new guidance was recently published about screen usage with infants and toddlers. It’s such a massive topic for our generation of parents – an issue which just didn’t exist 10 years ago. And there’s frustratingly little evidence to make any strong claims or give any really solid guidance. Yet it’s a source of constant anxiety for a lot of parents. I decided to sink my teeth in and tackle it head on in Cut the (baby) Crap this month. Hope you find it an interesting read. If you do, as always, please share it.

Enjoy the sunshine.


PS. My next update might include a new little addition to the NURTURE family – 34 weeks and counting!